SLA wins Public Realm & Landscape Masterplan for One Euston

We are thrilled to share that we have been chosen as the winner of the international tender competition to masterplan the landscape and public realm for Euston – the 60-acre, £10 billion development project dubbed as one of London’s most important urban development projects for the next 30 years.

The Euston Masterplan, covering a 60-acre site in central London (between Regent’s Park, Camden Town, and British Museum), involves the development and design of one of the world’s busiest high-speed train stations and the transformation of the wider Euston area into a buzzing and thriving neighborhood. The development is estimated to provide 3,000 new homes, 35,000 new jobs, up to 1 million m2 of developable area, 75 million annual visitors, and 21 acres of new green and public space for communities, residents, workers, and visitors. All in a net-zero-carbon built environment.

SLA was appointed Public Realm and Landscape Masterplanner by international developer Lendlease following an invited tender process involving six top international and UK landscape architectural studios.

“We are delighted to be working with Lendlease, Camden Council, and the wider Euston community on such an important project for London. For us, Euston represents a unique opportunity to transform a currently unconnected part of London into a nature-rich, sustainable, and truly complete neighborhood – using the existing vibrant and diverse neighborhoods as a driver,” says Rasmus Astrup, Design Principal and Partner in SLA.

Euston Masterplan The development of Euston Station and surrounding areas is close to several London landmarks.
Euston Masterplan Site placement and project boundaries.

A central aim of the project is to put people and public space first. The ambition is to make Euston inclusive and welcoming for everyone, with an abundance of green spaces with plenty of opportunities for people to stroll, sit, and socialize. The aim is to create a place that improves the residents’ daily lives, economic opportunities, and physical and mental health – while using nature-based design solutions that improve air quality, enhance biodiversity, and reduce the risks of urban heat islands and flooding.

“The Euston project is massive both in scale, complexity, and ambition. Soon, there will literally be thousands of square meters of new green, public space on top of railway tracks, train stations, and infrastructure, right in the middle of Central London. As Public Realm and Landscape Masterplanner we will unleash our full interdisciplinary design approach: Our inhouse landscape designers, anthropologists, biologists, microclimate experts, and public life consultants will ensure that Euston becomes a beacon for how to design sustainable, biodiverse, and socially conscious places for all,” says Rasmus Astrup.

SLA will deliver the first part of the Public Realm & Landscape Masterplan in July 2023, whereafter the project moves into the concept design phase. The train station and the first phase of the masterplan will be completed in 2032.

The full Euston Masterplan is made in great collaboration with Prior & Partners (masterplanner), ACME (design architect) and collaborators DP9, ARUP and Grimshaw.

Contact us to know more

Kristoffer Holm Pedersen

Head of Communications


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